FREE COURSE — 53 LESSONS / 42 HOURS

The Wholesale Playbook

Complete Guide to Wholesale Real Estate

From First Deal to Fully Systematized Operation

Modules

Lessons

Hours

Free

Forever

Start Learning Now

Why This Course Exists

PropLeads' definitive training program for real estate investors at every stage — from understanding your first deal to running a fully systematized acquisition machine. Built from thousands of real-world transactions, scripts, workflows, and hard-won lessons.

Beginner to Advanced

Start with zero experience and progress to running a multi-market wholesale operation.

Battle-Tested

Built from thousands of real transactions — scripts, workflows, and hard-won lessons.

100% Free

No paywalls, no email gates. Every lesson is free — our way of giving back to the industry.

Who Is This For?

New investors with no capital who want to start in real estate

Wholesalers doing 1-2 deals and want to scale to 10+ per month

Realtors who want to add wholesale income to their business

Fix-and-flip investors who want better deal flow

Virtual wholesalers exploring new markets remotely

Anyone who wants a proven, step-by-step system for real estate

Course Curriculum

12 modules. 53 lessons. Everything you need to master wholesale real estate.

Module 1Beginner5 lessons

The Wholesale Real Estate Blueprint

Establish a rock-solid foundation by understanding exactly what wholesaling is, how money is made, and why this strategy outperforms alternatives for investors without large capital reserves.

1What Is Wholesale Real Estate — And Why It Works7 min read 2The Wholesaling Process: From First Contact to Closing Day8 min read 3Wholesaling vs. Fix-and-Flip: Risk, Capital, and Return Compared7 min read 4The Numbers Game: Volume, Conversion Rates, and Realistic Expectations8 min read 5Local vs. Virtual Wholesaling: Choosing Your Operating Model7 min read

Module 2Beginner4 lessons

Mindset, Business Setup, and Legal Foundations

Before you make a single call or send one piece of mail, you need the right mental framework and a properly structured business.

1Finding Your Why and Building a Wholesaling Mindset7 min read 2Setting Up Your Wholesale Business the Right Way9 min read 3State-Specific Wholesaling Regulations and Compliance10 min read 4Goal Setting and Business Planning for Your First 90 Days8 min read

Module 3Beginner4 lessons

Market Selection and Research

Not all markets are created equal, and choosing the wrong one is one of the most expensive mistakes a wholesaler can make.

1How to Pick a Profitable Wholesale Market9 min read 2Using Zillow, Redfin, and Realtor.com for Free Market Research8 min read 3Validating Builder Activity and Land Market Demand7 min read 4Selecting and Validating Virtual Wholesale Markets8 min read

Module 4Beginner7 lessons

Building Your Motivated Seller Lead Machine

Deals don't find you — you build systems that find deals. This module covers every proven lead generation channel for motivated sellers.

1Inbound vs. Outbound Lead Generation: Building a Balanced Pipeline8 min read 2Motivated Seller Lists: Where to Find Them and How to Pull Them9 min read 3Direct Mail Strategy: Campaigns That Actually Get Callbacks8 min read 4Driving for Dollars: Finding Hidden Deals on the Ground7 min read 5Probate Marketing: Reaching Executors Before the Competition8 min read 6Digital Lead Generation: Facebook, Google Ads, and FSBO Outreach9 min read 7Email Blasting and MLS-Based Lead Generation7 min read

Module 5Beginner4 lessons

Skip Tracing and Making Contact

Having a list of distressed properties means nothing if you can't reach the owner. This module covers the complete skip tracing workflow.

1Skip Tracing Fundamentals: Finding Any Owner's Contact Information8 min read 2Decision Maker Identification: Reaching the Right Person7 min read 3Cold Calling Sellers: Scripts, Structure, and Mindset9 min read 4Door Knocking and 10DLC Compliance for Text Campaigns8 min read

Module 6Beginner5 lessons

Seller Conversations, Qualification, and Negotiation

The seller conversation is where deals are made or lost. This module gives you the complete acquisition conversation framework.

1Building Rapport and Uncovering Seller Motivation8 min read 2Qualifying Sellers: The LAMPS Framework and Deal Viability Filters9 min read 3Objection Handling: Every No Is a Negotiation in Disguise8 min read 4Price Negotiation Tactics: Anchoring, Framing, and the Motivation Lever9 min read 5Closing Sellers: Making Offers and Getting Signatures8 min read

Module 7Beginner4 lessons

Deal Analysis: ARV, Comps, and the Maximum Allowable Offer

Overpaying for a deal is the fastest way to destroy your reputation with cash buyers. This module teaches precise deal underwriting.

1Running Comps: How to Determine After Repair Value Like an Appraiser9 min read 2Repair Cost Estimation: Accurate Numbers Without a Contractor8 min read 3The MAO Formula and the 70% Rule: Never Overpay for a Deal7 min read 4The Go/No-Go Decision Framework: Analyzing Deals in Under 10 Minutes8 min read

Module 8Beginner4 lessons

Contracts, Paperwork, and Legal Mechanics

A verbal agreement is worth nothing in wholesale real estate. This module walks you through every document you'll use.

1The Wholesale Purchase and Sale Agreement: Every Clause Explained10 min read 2Inspection Contingencies and Earnest Money: Protecting Your Position8 min read 3Assignment Contracts: Transferring Your Deal to a Cash Buyer7 min read 4Proof of Funds, Closing Documents, and Pre-Closing Verification8 min read

Module 9Beginner3 lessons

Building and Converting Your Cash Buyer Network

Your cash buyer list is your most valuable business asset. Without a strong buyer network, even great deals die on the vine.

1Finding Cash Buyers: 8 Proven Sources Most Wholesalers Ignore8 min read 2Qualifying Cash Buyers: Separating Serious Investors from Tire-Kickers7 min read 3Marketing Deals to Buyers: Creating Urgency and Competitive Interest8 min read

Module 10Beginner3 lessons

Closing the Deal: From Accepted Offer to Assignment Fee in Hand

Getting a deal under contract is only half the battle. This module walks you through the complete closing process.

1Opening Title and Managing the Transaction Timeline8 min read 2The Pre-Closing Verification Checklist: Catching Problems Before They Cost You7 min read 3Closing Day: What Happens, What You Collect, and What Comes Next7 min read

Module 11Intermediate4 lessons

Wholesaling Vacant Land: The Overlooked Profit Center

Vacant land wholesaling is one of the most underserved niches with less competition and lower earnest money requirements.

1Why Vacant Land Wholesaling Deserves Its Own Strategy7 min read 2Finding and Validating Hot Land Markets8 min read 3Skip Tracing Land Owners and Executing Outreach Campaigns8 min read 4Analyzing, Contracting, and Closing Land Wholesale Deals9 min read

Module 12Advanced6 lessons

Scaling and Systematizing Your Wholesale Operation

The difference between a wholesaler who does 2 deals a year and one who does 2 deals a week is systems, not hustle.

1Systemizing Your Business: SOPs, CRMs, and the Operations Stack9 min read 2Building an Acquisitions Team: Hiring and Training Callers8 min read 3Scaling Lead Generation: PPC, Multi-Channel Campaigns, and 10DLC at Scale9 min read 4Virtual Market Expansion: Running Multiple Markets Remotely8 min read 5Advanced Disposition: Maximizing Assignment Fees and Buyer Network Value8 min read 6Return on Time and the Numbers Game at Scale: Making Data-Driven Decisions9 min read

Ready to Close Your First Wholesale Deal?

Start with Module 1 and work through the course at your own pace. When you're ready for leads, PropLeads delivers exclusive motivated sellers straight to your pipeline.

Start Lesson 1 Get Motivated Seller Leads